Why Speed is Important for your WordPress Site?


You have very little time to show users your content and convince them to stay on your website, a slow website means users will potentially leave your website before it even loads. According to a StrangeLoop case study that involved Amazon, Google, and other larger sites, a 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction.

On top of that, Google and other search engines have already started penalizing slower websites by pushing them down in the search results which means lower traffic for slow websites, to sum it all up, if you want more traffic, subscribers, and revenue from your website, then you must make your WordPress website FAST!

Do you want to speed up your WordPress site? Fast loading pages improve user experience, increase your pageviews, and help with your WordPress SEO. In this article, we will share the most useful WordPress speed optimization tips to boost WordPress performance and speed up your website.

We include everything from why speed is important, what slows down your WordPress site to actionable steps that you can take to improve your WordPress speed immediately.

1. Install Plugin Caching (WP Super Cache)

This plugin is one of the coolest plugins I always use to make my WordPress site faster. You must install this plugin, because with this plugin, server performance will be much less than not using at all.

2. Using a Responsive Theme

To make your site nice and easy and accessible, of course the theme used should be appropriate. In addition to looking at the design factor, a good theme is a quick theme to open and does not use the unimportant things that just make the site heavy (such as excessive animation, unimportant jQuery plugins)

To choose a theme that is good design and fast to access, you can visit the WordPress theme directory that can be downloaded for free. Or, if you have more budget to buy a premium theme, you can visit Envato’s ThemeForst site. I myself use premium templates that I bought myself.

What Slows Down Your WordPress Website?

Your speed test report will likely have multiple recommendations for improvement. However most of that is technical jargon which is hard for beginners to understand.However understanding what slows down your website is key to improving performance and making smarter long-term decisions.

The primary causes for a slow WordPress website are:

  • Web Hosting ; When your web hosting server is not properly configured it can hurt your website speed.
  • WordPress Configuration ; If your WordPress site is not serving cached pages, then it will overload your server thus causing your website to be slow or crash entirely.
  • Page Size ; Mainly images that aren’t optimized for web.
  • Bad Plugins ; If you’re using a poorly coded plugin, then it can significantly slow down your website.
  • External scripts ; External scripts such as ads, font loaders, etc can also have a huge impact on your website performance.

Now that you know what slows down your WordPress website, let’s take a look at how to speed up your WordPress website.

3. Importance of Good WordPress Hosting

Hosting is an important thing to be aware of when we want to create a site. Just like when we buy a house, surely we will find a home that is easily accessible from anywhere without jamming here and there.

Likewise hosting, good hosting is a hosting that is easily accessible, down-time is small and the specification of hosting itself. I personally suggest IDwebhost as hosting. but it’s all up to you guys, I suggest because I have used it for my web.

Keep checking, is my site heavy or fast to access? Of course with your fast connection too yes! Do not blame me if your modem internet connection is slow from the point.

Well, with the above tips, I guarantee your WordPress site will be more quickly accessed. If there is a question you can just ask in the comment field below.